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Benchmark product price: the average click weighted price for a product across all businesses that advertise that product with Shopping ads.
Average price of the product: the average price of a product when your ad appeared or when the ad was competitive in an auction.
Average product price: the average price of a product when your ad showed or when your ad was competitive in an auction.
reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
The benchmark product price: the average weighted price for the product click on all businesses that advertise products with ad spending.