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Product Average price: The average price of a product when your ad showed or where your ad was competitive in the auction.
The benchmark product price: the average weighted price for the product click on all businesses that advertise products with ad spending.
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reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
Benchmark product price: the average click weighted price for a product across all businesses that advertise that product with Shopping ads.