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reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
Benchmark product price difference: the percentage difference between your product�s average product price and the benchmark product price.
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The price of the reference product: click weighted average price for a product in all businesses advertise that product with commercials.
Average price of the product: the average price of a product when your ad appeared or when the ad was competitive in an auction.