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The price of the reference product: click weighted average price for a product in all businesses advertise that product with commercials.
product price benchmark: the weighted average click price of a product in all the companies that advertise this product with shopping ads.
Average price of the product: the average price of a product when your ad appeared or when the ad was competitive in an auction.
Product Average price: The average price of a product when your ad showed or where your ad was competitive in the auction.
Benchmark product price: the average click weighted price for a product across all businesses that advertise that product with Shopping ads.