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Benchmark product price: the average click weighted price for a product across all businesses that advertise that product with Shopping ads.
The price of the reference product: click weighted average price for a product in all businesses advertise that product with commercials.
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reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
product price benchmark: the weighted average click price of a product in all the companies that advertise this product with shopping ads.