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product price benchmark: the weighted average click price of a product in all the companies that advertise this product with shopping ads.
reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
The benchmark product price: the average weighted price for the product click on all businesses that advertise products with ad spending.
Product Average price: The average price of a product when your ad showed or where your ad was competitive in the auction.